The Blue Fair 2017



Left: The president WCCIM, Mrs. Naseem Raheem. Right (Above) Khushnood, Masooma Sibtain, with Mrs. Farrukh Mukhtar, Farah, Imrana and Farah Saqib. Right (below) The group photo

Women’s chamber of commerce and industry Multan has this honour that it introduced ‘Blue fair’. An event, which is being organized every year, in collaboration with TDAP, for almost five years now. It serves as a plaform to bring female entrepreneurs together from all over Pakistan to exhibit their products under one roof. And with each passing year, it is getting bigger and better. Like previous years, in 2017 also, it was planned to co-incide with ‘international women’s day’ in March. But due to some restrictions in district administration of Multan, it was delayed till mid of April.

From 13th to 15th April, the city of saints witnessed this jubilation of ‘women empowerment’ at Shahjahan banquet hall, with around hundered stalls set up by women business chambers from around the country. A great opportunity for the local buyers to enjoy the variety of products  and the sellers to display their creativity at a new level.

The president WCCIM, Mrs. Naseem Raheem with her dedicated team, left no stone unturned to make it a massive success. Her efforts were extra ordinaire’. Hundered stalls with three or four persons managing each of it, is a great number to accomodate but the president personally remained in touch with each stall member and tried to facilitate them. Former president/Current spokes person of WCCIM & vice president of FPCCI Masooma Sibtain, the vice-president Filza Akbar and Seerat Fatima (former vice president), Mrs. Farah Saqib also remained actively involved and gave their best. Members like Fatima Fazal, Fariha Munir, former president Mrs. Razia Shah, Mrs. Ambreen Abbas Khan, Humera Batool, Novaira Fahad, Khshnood, Shazia, Samina Waqar, Tahira Qureshi, Rehana Kausar, Tahira Najam, Shabana Qureshi, Rubina Rauf, also remained industriously engaged. Not to forget Agha Sahab, the secretary general of WCCIM and Bhatti sahab, their efforts are undeniable, in making it all a success.

Distinguished names from branded clothes industry, like Elan, Saphhire, Zubia Zainab. House-hold accessories like Taneez, Al-Kanooz, etc, were all there. Participants arrived from Peshawar to Karachi, bringing the best of their cities and products, to display with WCCIM’s very own talented designers and exhibitors. ‘Blue fair’ also boasted an impressive food court, with stalls by members like ‘Desi dastarkhwan’. Established restaurants like Lahore Chatkhara Multan branch and SUBWAY, to newly opened ‘London courtyard. Small and cute ones like by the young members, the little cake company by Zahra Shah.

Three days of Blue fair included, a launching ceremony, a formal welcome dinner (partially sponsored by the patron in chief, Mrs. Farrukh Mukhtar) , a seminar with lunch. For which, dignitaries arrived from all over the country. Mr. Iftikhar Ali Malik, Mr.S.M. Munir, President FPCCI Mr. Zubair Tufail, Mr. Mirza Ikhtiar Baig, Mr. Atta Bajwa, graced these occasions with their presence. Representatives of the distinguished business community from Multan, included the names of Mr. Faisal Mukhtar, Mr. Fazal Mukhtar, Mr. Fawad Mukhtar, Khawaja Roomi, Mr. Tanveer Sheikh and others.  Representatives of the distinguished business community from Multan, included the names of Mr. Faisal Mukhtar, Mr. Fazal Mukhtar, Mr. Fawad Mukhtar, Khawaja Roomi, Mr. Tanveer Sheikh and others.

Three days of ‘Blue fair’, were actually three days of a great show of ‘women empowerment. Three days of connecting and strengthening of female business community. A great effort and a great achievement indeed. We salute our president Mrs. Naseem Raheem for her dedication and hard work. The contributions of Masooma Sibtain to WCCIM can never be denied, as she is the one who launched the idea of ‘the Blue fair’. Also, WCCIM cannot thank its Patron-in-chief, Mrs. Farrukh Mukhtar, who is the backbone of the entire show. It is due to her continous support and personal attention that this women’s chamber, stands tall and proud among others. Congratulations ladies! We are all proud of you.